Best CMS for your homepage 2020
Whether you're redesigning or starting from scratch, your business website is your greatest marketing tool. Here's how to choose the best CMS for a company website in 2020.
If 2020 is the year your business gets a new website, deciding which content management system is best for your business is not an easy one. There are dozen to choose from! So how do you know which is the best CMS for a company website?
You don't know, do you? That's why you're here.
We understand that choosing a content management system for your business website is a big and difficult decision. As a leading NYC web development company, we've tried and used many different CMS platforms. We know what works and what doesn't. By the end of this blog post, you will know exactly which CMS platform to use and which one to walk a mile away from.
What makes a good CMS for business websites?
There are a number of different characteristics that make a good CMS. From ease of use to customization, it is important to have a website that works for all of your user personalities. Here's what we encourage you to look into your 2020 content management system.
Every CMS should be easy to use.
A good CMS should be easy to use for all user groups: website administrators and visitors alike. You don't want to have to pay your web development agency a fee every time you need to update the website. You want to be able to do this yourself.
And in most organizations, it won't just be one person responsible for updating the content. This responsibility will fall on several people. As a result, the content management system should be intuitive enough that anyone can use it without much training. A WYSIWYG (What You See Is What You Get) editor is a must. This gives users a visual representation of the page and the text that they will be editing.
Ability to customize and scale
What you do with your website shouldn't be restricted by your content management system. And the fact is, companies want to do more with their website than ever before. A survey by Clutch.co found that better content and increased mobility are top priorities for 2017. So if your business suddenly experiences significant growth that requires you to add dozens of new web pages, your CMS should allow you to do that easily.
If you want to change the design of your company website, your CMS should allow you to do that too. If you choose a CMS, you want to be able to rely on it for years to come. Changing the design of a website isn't that difficult, but changing a CMS and keeping all of your content can be. That is why it is so important that your CMS can be as fluid as your company.
As easy as it is to use your CMS, problems are inevitable. When they do arise you will want to have a great support network to fall back on. Sure, you could rely on your web development agency, but they may not respond quickly enough and they could charge you to fix the problem. In most cases, the problem will be small enough that, with a little guidance, you can fix it yourself. A good CMS should therefore also have a good support network. That said, it should be used by a lot of people and have several blogs and forums dedicated to it.
When it comes to getting traffic to your website and attracting new customers, Google is king. The search engine is responsible for 90 % of all website traffic. That's a terrifying amount of traffic to miss if your website doesn't show up in Google. While links have a lot to do with your ranking, the way your website is built also has a lot to do with it. The more SEO-friendly your CMS, the better your chances of ranking high.
Website security is more important than ever. The number of websites hacked increased by 32% in 2016, and some sources estimate that 30,000 websites are hacked every day. The chances of being hacked have never been higher than they are today. That means you need a secure CMS that is regularly updated. Bonus points when cybersecurity companies offer a special service for the CMS you are using.
Well, you could pay a developer to build a bespoke CMS that includes all of these features. But that could quickly become expensive. Fortunately for you, you don't have to waste the time and money creating the perfect content management system. There is already a system out there that has almost everything you are looking for. In fact, we think it's the best CMS for a company website in 2020.
WordPress is the best CMS for most businesses in 2020
Without a doubt, WordPress is the best CMS for almost all businesses in 2020. It may have started as a simple blogging platform, but now websites like The New Yorker are using WordPress as their content management system.
WordPress is free and used by millions
One of the best things about WordPress is that it is free to use for everyone. Since it is an open source platform, no licenses are required and the developers do not have to pay anything. That might seem irrelevant to a company that is already paying a web development agency to design a website for them, but it also means that WordPress is being used by other companies.
In fact, 30% of the websites in the world are powered by WordPress. It also means that there is a huge community of WordPress users, hundreds of WordPress blogs, and dozens of forums. If you have a problem with WordPress, you will almost certainly find the answer somewhere online.
It's scalable and secure.
WordPress is designed to grow with your business. It is probably the most versatile and customizable CMS in the world. Aside from the thousands of themes available to get you started, WordPress has over 55,000 plugins to help you accomplish almost anything. From adding a contact form to uploading your Instagram feed, if you want to do something with your website, there's probably a plugin for that.
Plus, WordPress is safe from both your employees and hackers. Content approval tools and administrative roles ensure that only selected employees can post updates to your website. The CMS is also SSL compatible and has a number of dedicated security services offered by third party companies. Just remember your
WordPress is SEO friendly
And don't worry about your WordPress site showing up in the rankings either. Even if you still need the help of an SEO agency, WordPress is built to be as SEO friendly as possible. The platform also comes with various plugins designed to help you optimize your website for SEO.
Finally, because it is such a popular and widely used content management system, there is no shortage of web developers who can help you design your company's new website.