Why professional web design matters.
By now, most companies know that good website design is important. After all, your online presence can make a difference in your business. But is it enough to have some website design or do you need more than that?
For small businesses, especially when faced with cost issues or limited technical skills, investing in a well-designed, professional website may seem daunting. Or, if you already have a working (albeit outdated) website, you may be doubting the value of a redesign.
However, time and time again, evidence and studies suggest that good web design is important, and your company's website design affects the customer experience, lead generation, and ultimately your bottom line.
WHY PROFESSIONAL WEB DESIGN IS IMPORTANT
Your website design is important because your customers take care of the design. Whether consciously or unconsciously, we all react to the visual, and people are naturally drawn to good design. As for your website design, studies have shown time and time again that customers will judge your business based on the visual design alone and will often stop using your website if it is poorly designed.
Here are a few eye-opening facts about why website design matters:
75% users judge a company's credibility based on its visual design alone
When you come across an outdated looking website design what makes you think of the company? You might question their legitimacy, question their product or service, or even check out a competitor's website for a better answer. However, research shows that we definitely judge companies by the look of their websites.
94% the first impressions of website users were design related
First impressions are most important, and what your website looks like can make a good impression or drive away visitors.
It only takes 50 milliseconds for visitors to get a first impression of your website design
Speaking of first impressions, users form them almost instantly. According to a study by Google, it only takes 50 milliseconds (that's 0.05 seconds)! In that fraction of a second, users have no chance to read your website or click on anything. That quick first impression depends on the visual design.
38% of people will stop using your website if your content and layout is unattractive
Bad web design not only damages your credibility, it can also drive away potential customers. People prefer to view content on well-designed websites, and if your content is unattractive, you are likely to lose more than ⅓ of your visitors.
WHAT WE MEAN BY "GOOD WEB DESIGN".
You've probably heard the phrase "Beauty is in the eye of the beholder".
But while there is certainly a personal preference for how people interpret design, studies show a great deal of correspondence in how we perceive design. In fact, science and psychology support the idea that we are drawn to beautiful things and that people are naturally responsive to good design.
All designs use standard elements such as color, shape, and size. Good design applies these elements to create consistent visual language.
Think of web design as you think of the English language. We communicate through the use of words, phrases and punctuation with consistent rules such as spelling and grammar. Of course, some people are more adept at using this language than others, and as your elementary school teacher has probably taught you, there is a measurable difference between "good English" and "poor English".
In the same way, there is such a thing as "good design" and "bad design" for your website. While we may not all be equally good at communicating visually, web designers are trained to speak this language. Therefore, it is important to invest in a professional, well-crafted website design that communicates effectively with your customers and prospects.
WHY YOU NEED GOOD WEB DESIGN
We've already proven that your customers value good design, but how does your website design actually affect their experience? Let's look at a few specific ways that good design can improve your website design.
Design has a huge impact on how easy it is for visitors to find what they want from your website design. Research shows that most of your website visitors want to see information about a product or service, more than 60% are looking for contact information, and half are looking for an About page for your business.
Your web design should make these things as easy to find as possible - otherwise you'll frustrate your visitors and potentially drive them away. Consider using standard conventions, such as including your primary services in the main navigation and including your phone number in the top-right corner of your site.
Even if your website is working fine, poor website design can make users feel that it is more difficult to use.
Your navigation is one of the most important elements of your website design, so how it's designed is crucial. This is where many designers actually consider the psychology behind the design by applying Hick's Law.
Basically, Hick's Law states that the more choices you give someone, the longer it will take them to make a decision. It is often summarized as: "Keep it Simple, Stupid".
So when applying Hick's Law to website navigation, we want to keep the choices as simple as possible to make it easier for users to decide where to go. As a good rule of thumb, try to limit the number of options to seven or fewer.
Take this office furniture company, for example. Their product menu has 11 different options - which is a lot of choice. If you take a closer look, you'll see that they have several similar categories such as "conference chairs", "task chairs", "guest chairs" and "other seating". They could simplify their navigation by consolidating all of these categories into a single option called "Chairs".
Good web design helps draw your users' eyes and tell them where to look. On your website, your design can draw attention to special offers, highlight calls-to-action, and help users identify buttons and clickable items. All of these things can help get users to take the actions they want.
There are many different ways you can tweak your visual design for conversion, but let's take a look at some common examples.
One of the most effective ways to draw users' attention to a desired action is to use white - or open - space around your call to action.
It's hard to talk about white space without mentioning Apple. They're known for clean designs and simple, bold images (like this iPhone) surrounded by a ton of white space. The message here is very clear: they want you to click on this phone - and with almost nothing else on the site to distract you, it's almost hard not to.
At the other end of the spectrum, take a site like Amazon. This page is overflowing with information and product options, but one thing keeps popping out: the yellow Add to Cart button. Even on a busy page, contrasting colors and styles create a visual hierarchy that draws your eye to that all-important "Add to Cart" button.
As we mentioned earlier, 3 out of 4 users will judge your business credibility based on the design of your website. Designs that look modern and professional tend to inspire confidence. Meanwhile, a poorly designed website could make someone question your legitimacy. For example, if you were looking for a used car, which of these companies would you trust more?
Another way good web design builds trust is through brand consistency. Especially if you have a well-established brand, your customers are likely to recognize things like your logo, your colors, or your style. Your website design should reflect your brand and help reassure people you know that they are in the right place.
Cell phone friendliness
The majority of online research is done on mobile devices today, and this trend is only set to continue. And with Google now taking a mobile-first approach, mobile-friendly website design is a necessity to stay relevant and be found online. In fact, 85 % of adults believe that a company's mobile website design should be as good or better than their desktop website design.
All too often web designers are busy making a website look perfect on the desktop - like a brochure. But good website design needs to go well beyond a single screen. In today's mobile-friendly world, you need a responsive website design that makes your website look and work great on devices of all sizes.
After all, great website design isn't just about the visual elements on the front end. How the design comes together behind the scenes can have a huge impact on things like search engine optimization.
A website design may look great on the outside, but if it has awkward coding or too many large images that slow it down, it can drive away visitors and negatively impact SEO marketing. Also, web designers can sometimes get carried away with clever designs or technologies that look great but ultimately harm the optimization of a website.
IS YOUR WEB DESIGN THE RIGHT EFFECT?
Your website design is one of the most powerful tools your business has to make a great first impression. But to do that, it takes great web design.
While a great website is much more than just the design, customers want and expect an attractive visual layout. And they'll judge your business by its looks before reading a single word.
If you're looking for website design and development services, let us know - we're here to help! Or check out our gallery for more examples of good website design at work! Our web design advertising agency Fynest is here to support you!
Source of the contribution: https://blog.ezmarketing.com/